Business Branding FAQ
Why do I need Business Brand imagery?
- To give your business a recognisable, distinct look and feel
- To attract your dream clients
- To instantly tell about you, the work you do and how your dream clients will benefit from working with you
- Because your dream clients will be attracted by your imagery
- To project the feel, style and values of your business
- To connect on an emotional level
- To show how you can help your clients with their problem
- To communicate immediately how friendly, professional, relaxed, on-trend, traditional, efficient, futuristic, caring or businesslike you are
How many images do I get?
Business Branding packages includes bank of high quality images, graphics and a selection of show reels.
The number depends on:
- what you aim to achieve
- the variety of stories you wish to tell
- the package you choose.
Images come in digital form in a variety of layouts including portrait, landscape, banners, with space to add text, colour, black and white, Facebook and Instagram Story, some graphics plus high quality print.
What does it cost?
All Business Branding packages are tailored to suit your requirements, budget, the number of people and images involved. Please click on the link below to get a price list.
How long does it take?
Personal Branding images can take from 1- 3 hours, half day, full day or twice a year, depending on the package you choose. The length depends on the complexity and variety of stories you wish to tell and the number of people and set-ups involved.
What's involved?
Business Branding imagery is planned in advance. Advance discussion and planning produces the best results as it helps you to really focus on your brand and what you want to achieve.
I plan the setting, light and equipment that best reflects your story.
Planning helps us to do the photoshoot quickly to reduce any disruption to your business.
Where are the photos set?
Your Business Branding images are usually set in your work, home or studio environment. Backgrounds and props are usually those that relate to what you offer and how you want your client to fee about working with you.
Set up can be simple or complex depending on the story you want to tell. Light is important and I may bring lighting with me to enhance the light or create a particular look.
Why have professional Business Branding images rather than photos on my phone?
You want your imagery to reflect the quality of your business and client.
Having professional, on brand imagery on your website and social media channels tells your client immediately what they can expect from you.
The planning we go through before the photoshoot helps you to establish or update what your brand is. It offers you story planning, tips on how to tell your story, lighting expertise and advice on how to get the look and feel you want. This all in addition to a bank of high quality professional imagery that you can use for many months to come.
I use high quality professional equipment and produce high quality images that are well thought through, professionally lit and constructed. Each image is post-processed in Adobe Lightroom and/or Photoshop to give you images that present your story in the most appropriate and often dramatic light. Your images tell the story of who you are and what you do are for use on the web and in print.
What's the difference between Business Branding and a Headshot?
Business Branding images tell a story about who you are, what you do, the services / products you offer and what your clients can expect when they choose you. The same applies whether you are a one person business, an organisation, group or society.
A Headshot is a head and shoulders image that shows who you are. It puts a face to a name.
Business Brand imagery is a key part of establishing, maintaining and promoting your personal or Business Brand to your dream clients.
Examples of Personal and Business Branding Images
Musician and Singer duo
Music is often a way of life not just a career choice. As a Musician or Singer you want to express your personal style as well as your style of music branding. Your branding imagery would likely include images from gigs as well as styled close ups of you in your studio with instruments, microphone and clothing in lighting and colours that reflective the type of music you play e.g. classical, Maori, Pacifica, rock, indie, hip hop. The choice of clothing, surrounding objects, environment, colours and light are carefully planned to reflect your story, style, genre, personality and personal brand.
Business Owner of a Manufacturing Firm
Your Business branding images could include you in your workshop floor with equipment in the background. You may hold key items that immediately tells your dream clients what you do and produce and tells about the quality and style of your products. You may wear uniform or your brand colours with logo. Lighting and set up are designed to reflect the identity of your business e.g. serious and gritty for engineering or light and clinically clean for medical.
Artist
Your Branding images would include you in your studio surrounded by your work and tools such as easels, paint, brushes, finished artwork and work in progress. The light and setting would reflect the type of art you create and is designed to attract your dream client for your style and genre of artwork. Images may include close ups of you, your art work, tools, equipment, setting including brand colours and style.
Medical Professional
A Medical Professional would likely be photographed in their place of work. If the most important element is the Doctor, the images might be without specific reference to the name of the organisation. If the important elements are the Doctor at the practice, the images might include the name and brand colours of the business in the background. The images would likely be light, clean, uncluttered and crisp. They may include reference to equipment or setting relevant to the work (though not usually include scary equipment such as dentist drills and scalpels!)
Outdoor Adventure Company
An Outdoor Adventure Company branding would definitely feature the owner and individual staff or team outdoors in the environment you work in and take your clients to. Outdoor Adventure is synonymous with fun, personal challenge, fitness, holidays, the environment, exploration, adventure and achievement. These environments and activities can also be cold, dangerous and challenging. Key elements of the branding will therefore include warmth, welcome, safety, confidence and support alongside adventure, fun, achievement and elation. The images would likely be sunny, strong, edgy, gritty, bright, smiling, confident, elated and crisp.
